Predicting the actual use of social media sites among university communicators: using PLS-SEM and ML approaches / Aseel M. Alfaisal, Aisha Zare, Afrah Alshaafi, Rose Aljanada, Raghad M. Alfaisal,  Ghadeer W. Abukhalil. International Journal of Advances in Applied Computational Intelligence (IJAACI), Vol. 01, No. 01, PP. 23-33, 2022 .

Doi : https://doi.org/10.54216/IJAACI.010102